Matejs Balodis: UX Riga 2016

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This year the focus of UX was on the whole user experience with a product or service as opposed to interface the previous years. The main takeaways are that in the future technologies will get less noticeable and screenless, the interaction will be more automated and intuitive.

IMG_1768The first half of UX Riga was about the idea that every person in a company is responsible for user experience, not only developers, because even just buying a computer has a long customer journey, which is very individual, for example, someone does a research online, reads reviews, then talks to friends and orders it from an e-store; another person would just go to a retailer and trust their opinion. And the better you understand, the better people in your company understand the customer journey of your product or service, the better you can plan and influence expectations vs. experience in order to have satisfied clients. So, to sum it up – every employee is responsible for the user experience.


The second half was very interesting and sketched out the future. Contrary to the belief that we will have holograms and a bunch of screens everywhere, it actually looks like it will be the opposite. IMG_1762There is a term – the Internet of Things, which refers to devices connected over the internet. It could be as simple as switching your lights off at home with your smartphone, so that you don’t have to get up from bed and physically turn it off, but a much more elegant solution would be that your lights at home use data from the internet, from your habits to regulate, how much light you need and there is no need for a switch – they light up a little bit in the morning, shine bright in the evening and if you go to bathroom during the night, they give you just enough light not to blind you! The overall idea, to use devices that have screenless interfaces, that you can create beautiful, useful solutions, which integrate in people’s daily lives so well, they are unnoticeable, is very eye opening. Another example, a smart keylock, which uses your phone’s location to unlock, also it offers an option to give virtual key to your friends, so that they could come over anytime. This is just a brief overview, but the possibilities are endless!
This experience made me wonder. Maybe SSE should work more with RTU, LU and other universities, so that students could come together and look at the world we live in with this mindset of the screenless future, and come up with amazing solutions and great ideas, which could change the world. I truly believe there are plenty of brilliant minds around and we could create a beautiful future together.


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